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Brand Strategy
Logo Design
Graphic Design
Northern Trading Group is a stock trading subscription service located in Canada that alerts and educates new and intermediate traders on possible market events and trades. As a new trading service that understood the importance of great design enhancing their professionalism and credibility, I was tasked with providing an overall branding solution for their visual needs.
Logo Design
Northern Trading Group needed a simple and modern logo designed that exuded luxury and high standards, similar to their trading analyses, while also staying true to their northern Canadian roots. The logo options provided below feature upward symbols, representing their northern location and the potential profits to be made subscribed to their service.
The final two logos below were client-chosen options with the "N" symbol created by two arrows, which doubly symbolizes market movement and stands for "Northern".
Product Mockup
Seeing the logos on their own only took the experience so far. Having them mocked up in real products, that really amped up the experience!
Graphic Design
In addition to the logo, NTG needed several visuals to convey their successful trades and overall services. Aesthetically, the visuals needed to exude quality and elegance, so I went with a dark theme that had a hint of purple. Elegant, wavy lines provided the background texture while not detracting from the focus of the images and the branding.
