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The Micardis Aiming Lower direct mail program needed correlating emails for users that had opted for newsletters and email reminders. A total of three emails were created.

 

Using only the creative assets, the emails needed to display the information from the brochures and direct mail pieces in a coherent and interesting manner. The signature arrows were used to introduce the user while imagery was used in every other section. At the very end, a callout box was utilized in order to perform some call-to-action.