The redesign needed to achieve
several goals, such as front page-visible product updates,
newsletter signups to keep users informed, the look and feel of a
growing company, and most importantly, a clear-cut explanation of
what Omnipod is about. This last goal was the most important
since the name Omnipod was not self-explanatory
of what it was capable of. This problem wasn't as easy as it
first looked since the main page with its limited real estate, had
to demonstrate all of the above goals. Collectively, we came
up with tabbed-buttons on the middle-right side of the page.
When mouse-overed, the splash image to its left would change to
display its respective content, such as sign-ups or quick news
updates. In addition, other features such as the sitemap
and random buttons at the bottom of the page (as shown below) were
utilized to not only make the site more accessible, but to enhance
the "size" of the company as well. A concern with a being a
small company was the depiction of being a small company.
Omnipod wanted clientele to avoid thinking that they were not quite as established as its
competitors. The layout needed to look somewhat busy in order
to simulate the established feel that many other larger companies
already have.
However, do note that I did not create this layout single-handedly.
The layout was agreed upon with my senior designer before actual
designing took place. This design, probably my best and
favorite work to date, is simply my version of the agreed upon
layout. I chose the colors, font types, backgrounds, and
images. My superior, the senior designer, at the same time
created his own version. It was interesting to see his use of
vibrant colors conflict with my attachment to warmer tones.
Both designs were later analyzed, with the best aspects from both
merged into one final design. In the end of course, my
superior's color choice seemed optimal as it was more eye-catchy and
homogenous to Omnipod's bright blue company color. You can
view the current live design at
www.Omnipod.com. |
