The direction was simple, create unique and fun ways of peeing in order to raise awareness for BPH (Benign Prostatic Hyperplasia). I decided to create bathroom signs on a clean tile-like background for the effect of a quirky restroom-esque handbook.

I worked closely with our copyrighter in thinking of creative and just downright weird ways of peeing. From "The Thinker" to a crazy "Over-The-Shoulder" (which was noted for those with a completely healthy prostate) to the sci-fi "Light Saber", all these positions were new and original.

The figures were created in Adobe Illustrater. The website was created in Adobe Photoshop.

Sadly, limiting budgets prevented further development of this project.